Carole Leslie Art - Portfolio + Sales
Client needs:
- A new platform to make her art available for viewing and purchase online in a professional and creative manner.
- A space for posting her popular blog content
- A vibrant and alive website that is more than the traditional static artist's "portfolio" site
caroleleslieart.com
After discussing the content she was interested in showcasing on the site, we decided on a strategy that included a gallery for her paintings with a simple ecommerce integration and "buy" buttons on works available for purchase.
To keep things simple, I went with the (aptly-named) WP Simple Paypal Shopping Cart plugin, instead of the more resource-intensive WooCommerce.
A Creative Portfolio Site
To bring more or the artist's life and personality into the story her new website would tell, I created similar galleries to display images from her studio, a gallery of images that inspire her work, and a blog to house related written content.
Unique Design Features
In addition to displaying her paintings on the site, Carole wanted sections to display images of her studio, as well as a gallery of images from nature that are inspirational to her work.
We chose to display each category on it's own gallery page in a grid format for a quick overview, and "Pinterest style" viewing experience.
Web Design + Business Strategy
Ainslie approached the design process with a marketing, business knowledge, making sure that I understood what I wanted the site to do and then making sure the design accomplished that. There was lots of help in leading me through the process of defining what to include and what was not necessary. It felt like a business coach and web designer and developer rolled into one. I always felt you wanted to help me in all aspects of my online presence. - Carole Leslie
An Easily update-able Site
Since Carole's work, like any artist and creative, is an on-going process, we also made sure she was able to easily upload new paintings, photographs, and blog posts to her site on her own as inspiration strikes.
Have a similar project in mind?
Dreaming of sharing your own creative work with the world, changing some lives and making some sweet cash along the way?
Check out my custom website service, or book a free Discovery Call to discuss your needs, strategy, and possible solutions!
